Firebox Blog

We spend the better part of our days listening to the opinions of others. At least once a week, we hope others actually want to listen to us. This is our take on just-launched ad campaigns and ways to get even closer to your customer.

Nov 2
Jockey Furthers Brand Through Retail Communication I received a shipment from Jockey.com today and a blue envelope inside the shipping bag with the goods I purchased.  The contents of the envelope were pretty standard for an online order these days - a coupon off the next order and the purchase receipt.  What made this image worth posting is the envelope itself.  Blue, branded and detailing the first name of the Jockey employee with packaged the order.  An impressively subtle but personal touch that while it does not necessarily “wow” anyone, it does build a sense of caring and concern for the customer’s level of satisfaction.   - Adam, Firebox Brand Planner

Jockey Furthers Brand Through Retail Communication

I received a shipment from Jockey.com today and a blue envelope inside the shipping bag with the goods I purchased.  The contents of the envelope were pretty standard for an online order these days - a coupon off the next order and the purchase receipt.  What made this image worth posting is the envelope itself.  Blue, branded and detailing the first name of the Jockey employee with packaged the order. 

An impressively subtle but personal touch that while it does not necessarily “wow” anyone, it does build a sense of caring and concern for the customer’s level of satisfaction.

  - Adam, Firebox Brand Planner
Posted at 10:57 AM